Social Listening
This course teaches how to use social listening to boost customer engagement. It covers basic concepts, practical applications, and skills for managing online reputation with real-world examples and tool usage.
Overview
This course includes:
- 60 minutes of on-demand video
- Certificate of completion
- Direct access/chat with the instructor
- 100% self-paced online
This course offers a deep dive into using social listening to boost customer engagement and manage online reputation. Covering foundational concepts, practical applications, and real-world examples, it equips learners with skills to turn data into strategic insights. Participants will learn to craft actionable strategies, interpret data, and align decisions with business goals. Ideal for marketing and communications professionals, the course provides a comprehensive grounding in social listening, requiring only basic business and social media knowledge. By the end, learners will be adept at utilizing social listening tools and strategies to enhance their organization's online presence and customer interactions.
Skills You Will Gain
Learning Outcomes (At The End Of This Program, You Will Be Able To...)
- Describe the role of social listening in customer engagement
- List various social listening tools and their uses
- Develop effective social listening strategies
- Apply social listening strategies to real-world scenarios
Prerequisites
This course is ideal for Marketing Managers, Social Media Managers, Brand Managers, Public Relations Executives, and Business Owners, providing them with the skills to leverage social listening for enhanced customer engagement and strategic decision-making.
Who Should Attend
Marketing Managers, Social Media Managers, Brand Managers, Public Relations Executives, and Business Owners will find this course particularly valuable. It offers targeted insights into leveraging social listening to enhance their strategies and operations.
