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  3. Retail Sales Psychology: The Science of Selling More

Retail Sales Psychology: The Science of Selling More

Unlock the neuroscience of sales in 16 nano-lessons. In just 90 seconds each, discover AI-powered, psychology-driven techniques to boost B2B influence, close deals faster, and transform from feature-pitcher to neural sales orchestrator.

Julian Jenkins
Julian Jenkins
Business | intermediate | 30 minutes |   Published: Sep 2025

    Discussions

Overview

1kSTUDENTS*
90.36RECOMMEND*

This course includes:

  • On-demand videos
  • Practice assessments
  • Multiple hands-on learning activities
  • Exposure to a real-world project
  • 100% self-paced learning opportunities
  • Certification of completion

This revolutionary 16-section nano course transforms B2B sales by combining cutting-edge neuroscience, AI technology, and human psychology. Each 90-second lesson delivers a powerful "penny drop moment" that fundamentally changes how sales professionals approach their craft. 

Skills You Will Gain

Sales Data Analysis
Retail Revolution
sales Psychology

Learning Outcomes (At The End Of This Program, You Will Be Able To...)

  • Apply psychological principles to increase sales conversion rates. 
  • Read customer buying signals and respond appropriately. 
  • Use proven persuasion techniques ethically and effectively. 
  • Handle price objections and negotiate successfully. 
  • Create urgency and scarcity that motivates purchases. 

Prerequisites

A basic understanding of B2B sales and an openness to learning new AI- and neuroscience-driven approaches will help participants get the most out of this course.

Who Should Attend

This course is designed for B2B sales professionals across all industries—including technology, manufacturing, healthcare, and financial services as well as sales leaders, entrepreneurs, and anyone who needs to effectively influence complex enterprise buying decisions.

Curriculum

Instructors

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
Julian Jenkins

Julian Jenkins

Julian is a visionary leader in the sports industry, bringing over two decades of pioneering experience and a global perspective to his work. His career has been defined by a relentless pursuit of excellence, fostering high-performance cultures and driving strategic transformation across organizations. With expertise in leadership development, change management, and digital strategy, he has successfully blended tradition with innovation to propel organizations forward.

His fan-centric approach and deep understanding of market dynamics have consistently delivered economic value, setting new benchmarks for success in the sports industry. Thriving in high-pressure environments, Julian has a proven track record of orchestrating impactful change and introducing innovative revenue streams. His contributions have earned him industry accolades, highlighting his ability to drive growth and transformation.

As Co-Founder of Fanalyse, Julian has played a key role in advising prestigious football leagues and associations worldwide, solidifying his reputation as a leader in sports media and fan engagement. His latest venture as Co-Owner of Cardiff City Ladies Football Club underscores his commitment to empowering women in sports and building value-driven organizations that transcend boundaries.

Beyond his achievements in sports management, Julian's entrepreneurial spirit has also led him to success in the culinary world, where he has built award-winning establishments from the ground up. His multifaceted career reflects his versatility, commitment to excellence, and passion for nurturing talent. As he embarks on this new chapter with Cardiff City Ladies, Julian aims to leverage his extensive expertise to drive the club to unprecedented heights, fostering a culture of innovation, empowerment, and inclusivity in the sports industry.

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1Chapter 1: Customer Psychology and Buying Triggers
2Chapter 2: Persuasion Techniques That Work
3Chapter 3: Objection Handling and Closing

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 06: The Assumption Close That Feels Natural

Segment 07: Anchoring and Price Positioning

Segment 08: The Reciprocity Principle in Retail

Segment 09: Govern zones preventing attacker lateral movement.

Segment 10: Govern zones preventing attacker lateral movement.

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 11: The 5 Real Reasons Customers Say No

Segment 12: Price Objection Handling That Works

Segment 13: The Alternative Close Strategy

Segment 14: Creating Urgency without pressure

Segment 15: The Follow-up That Costs Later

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 01: The 3 Customer Types and How to Sell to Each

Segment 02: Reading Buying Signals That Others Miss

Segment 03: The Psychology of Colour and Product Placement

Segment 04: Social Proof That Sells

Segment 05: The Scarcity Principle in Action