GenAI for Marketing: Ethics and Trends
This course explores the transformative impact of generative AI on marketing, teaching you how to harness AI responsibly. Learn to develop innovative, ethical AI-powered strategies and thrive in the evolving AI-driven marketing landscape.
Overview
This course includes:
- 1 hour of on-demand video
- Certificate of completion
- Direct access/chat with the instructor
- 100% self-paced online
This course explores how generative AI is revolutionizing marketing, teaching you to harness its power responsibly while navigating ethical challenges to create innovative strategies.
Designed for marketers, digital professionals, and business owners, this course helps you use AI in your marketing efforts while maintaining ethical integrity. Gain valuable insights, whether you're a beginner or expert.
A basic understanding of marketing and digital concepts is recommended, with no coding required. A computer and internet access will help you explore AI and its ethical implications.
By the end, you'll be able to create AI-driven marketing strategies, identify ethical concerns, and assess risks to ensure your campaigns are innovative and responsible.
Skills You Will Gain
Learning Outcomes (At The End Of This Program, You Will Be Able To...)
- Identify the ethical implications of generative AI applications in marketing.
- Explain the key principles and frameworks for ethical decision-making in AI-driven marketing.
- Apply ethical considerations when designing AI-powered marketing campaigns and strategies.
- Assess potential ethical risks in AI-driven marketing initiatives and develop appropriate mitigation strategies.
Prerequisites
Learners should have a basic understanding of marketing principles and digital marketing, along with a familiarity with AI concepts—no coding required. You'll also need access to a computer with an internet connection and an open mind, ready to explore the intersection of new technology and ethical considerations.
Who Should Attend
This course is designed for marketing professionals, digital marketers, content creators, marketing managers, CMOs, marketing strategists, business owners, and entrepreneurs. If you're looking to enhance your marketing efforts with the power of generative AI while maintaining ethical integrity, this course is for you. Whether you're a seasoned marketing expert or new to AI, you’ll gain valuable insights to elevate your marketing game.
