Research and Draft a Competitive Analysis

In this course, you'll learn the art and science of conducting thorough market research, gathering critical data and drafting acute competitive analysis reports. These skills will enable you to uncover hidden opportunities and craft strategies.

Marta SottoMayor

Business | core | 1 hour 30 minutes | Published: Nov 2024

In partnership with:

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Overview

1.1KSTUDENTS^*

97.5RECOMMEND^*

Join us on a transformative journey with "Research and Draft a Competitive Analysis" – a comprehensive course designed for curious business analysts, innovative marketing managers and strategic planners who aspire to go above and beyond in a competitive marketplace.

Skills You Will Gain

Research Methodology

Learning Outcomes (At The End Of This Program, You Will Be Able To...)

Identify the fundamentals of competitive analysis and benchmarking.
Interpret and apply market research insights to practical problem solving.
Communicate clearly comprehensive competitive analysis reports.
Evaluate and strategically apply competitive analysis.

Prerequisites

No prior experience in strategic management. Basic knowledge of business concepts and management. Interest in marketing, communications, market research and analysis. Basic report writing skills. Familiarity with product and service management. Interest. Willingness to learn and apply new concepts.

Who Should Attend

This course is ideal for aspiring Entrepreneurs and Start-Up Founders, Business Strategists, Product Managers, Business Students, Business Leaders, Business Owners, Marketing Professionals, Brand Strategists, Business Analysts, Project Manager, Strategic Planners, Business Development Executives, Content Creators, Sales Executives, Business Consultants and Analysts, Project Leaders and Managers.

Curriculum

Instructors

^*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.

Research and Draft a Competitive Analysis

Business | core | 1 hour 30 minutes | Published: Nov 2024

In partnership with:

Overview

1.1KSTUDENTS^*

97.5RECOMMEND^*

Prerequisites

Who Should Attend

Curriculum

1Module 1: Introduction to Competitive Analysis

2Module 2: Market Research Fundamentals

3Module 3: Drafting Comprehensive Competitive Analysis Reports

4Module 4: Strategic Applications of Competitive Analysis

Marta SottoMayor

Marta is a seasoned professional with over 25 years of international experience in the fields of Hospitality, Tourism, and Restaurants. Her distinguished career has earned her numerous accolades, including the Hospitality Education Award for Best Teaching Career in Vocational Education and the Best Sales & Marketing Award from Hard Rock International. Her professional journey began in the United States and evolved through progressive roles such as Sales Coordinator, Director of Sales and Marketing, Director General, and Operations Director. Marta has worked with both multinational and independent brands across Portugal and Spain, gaining a comprehensive understanding of diverse market landscapes. She holds a Bachelor's degree in Hotel Management from the Porto School of Hospitality and Tourism, a Strategic Hospitality Marketing Certificate from Cornell University, and a postgraduate diploma from the Glion Institute of Higher Education. Building upon this strong academic foundation, Marta has dedicated herself to designing and delivering customized training programs for both academic and corporate audiences, nationally and internationally. Fluent in Portuguese, Spanish, and English, she specializes in online learning formats and is a Certified Trainer. Her training expertise spans a broad range of subjects, including Hospitality Trends, Strategic and Digital Marketing, Customer Service Excellence, High-Performance Leadership, and Revenue Management. Marta collaborates with prominent institutions such as the Tourism Schools of Portugal, international higher education establishments, and various associations within the Tourism, Hospitality, and Restaurant industries. In addition to her training activities, Marta is an accomplished author and recognized speaker at both national and international conferences. She also offers consultancy services in recruitment, mentoring, and management, having worked with over 30 global companies, including prestigious brands like Pine Cliffs Resort – The Luxury Collection, Sheraton Cascais, and Pestana Hotels & Resorts. Her expertise extends to project management, hotel and restaurant pre-opening teams, talent recruitment and selection, and participation in innovation and startup programs, where she frequently serves as a judge.