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GenAI for Market Research Analysts

This course provides a comprehensive understanding of how GenAI can be leveraged to enhance various marketing functions, including campaign optimization, customer segmentation, sentiment analytics, and performance analysis.

In Partnership withCoursera
Aug, 2024
1h 10m
Core
Business
1K Students

Course Overview

GenAI for Marketing Analysts is an in-depth course designed to explore the transformative impact of Generative Artificial Intelligence on marketing data analytics. This course provides a comprehensive understanding of how GenAI can be leveraged to enhance various marketing functions, including campaign optimization, customer segmentation, sentiment analytics, and performance analysis. Through interactive discussions, practical demonstrations, and hands-on activities, learners will gain the skills necessary to integrate GenAI tools into their marketing workflows, driving innovation and efficiency. 

Participants will also delve into the ethical considerations and potential risks associated with the use of GenAI in marketing analytics, examining best practices for responsible implementation. By the end of this course, marketing analysts will be equipped with the knowledge and skills to harness the transformative potential of GenAI, driving efficiency, innovation, and strategic insights in their work. 

Skills you'll gain

EfficiencyEthical ConsiderationsGenAI ToolsInnovationPerformance Analysis

What you'll learn

  • Identify the capabilities of GenAI for enhancing marketing data analytics functions. 
  • Evaluate the results of GenAI for a real-world application in marketing analytics. 
  • Compare and contrast the risks, challenges, and ethical considerations of GenAI in the workplace for marketing analytics.  

Who Should Attend

This course is tailored to marketing analytics team leaders and marketing analysts, including: 

  • Marketing Analytics Managers and Team Leads: Responsible for identifying GenAI opportunities and guiding their teams toward more efficient, innovative, and forward-thinking practices. 
  • Marketing Analysts: Looking to enhance their workflows and boost productivity by incorporating GenAI-powered tools and techniques. 
  • Aspiring Marketing Professionals: Wanting to future-proof their skills and gain a competitive edge by mastering the integration of GenAI in marketing analytics.  

Prerequisites

  • Basic Knowledge of Marketing Concepts and Strategies 
  • Experience with Marketing Tools 
  • Curiosity and willingness to explore new technologies

 

 

This course is designed to be accessible, but basic familiarity with the domain will help you get the most out of the advanced modules.

Curriculum

Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.

Meet your instructors

Christopher Klaus

Christopher Klaus

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Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.