Commercial Awareness

This course equips learners to identify the complexities of the business world, focusing on essential skills and knowledge for strategic decision-making and planning.

Marta SottoMayor

Business | core | 1 hour 10 minutes | Published: Jul 2024

In partnership with:

Discussions

Overview

1KSTUDENTS^*

98%RECOMMEND^*

This course includes:

70 minutes of on-demand video 
Certificate of completion 
Direct access/chat with the instructor
100% self-paced online

This course equips learners to identify the complexities of the business world, focusing on essential skills and knowledge for strategic decision-making and planning. Throughout this course, learners will explore the fundamentals of business acumen, including financial literacy, market trend analysis, and navigating competitive landscapes, equipping themselves to analyze market trends, engage in competitive analysis, and apply strategic thinking in real-world scenarios. By the end of this course, learners will have a solid grasp of market dynamics and be able to apply this knowledge in real-world situations.

Skills You Will Gain

Business Acumen

Business Environment

Business Insights and Principles

Financial Literacy

Market Trend Analysis

Strategic Thinking

Learning Outcomes (At The End Of This Program, You Will Be Able To...)

Evaluate business acumen components, focusing on decision-making, financial literacy, and market insights.
Synthesize market trends to understand competitive landscapes.
Formulate strategies to navigate business challenges.
Critique business strategies with an eye toward economic and industry trends.

Prerequisites

Basic understanding of business concepts
Interest in market dynamics, sales tactics and business strategy
Willingness to learn and apply new concepts

Who Should Attend

Business Analysts, Sales Coordinators, Marketing Professionals, Entrepreneurs, Business Students, Aspiring Business Leaders

Curriculum

Instructors

^*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.

Commercial Awareness

This course equips learners to identify the complexities of the business world, focusing on essential skills and knowledge for strategic decision-making and planning.

Business | core | 1 hour 10 minutes | Published: Jul 2024

In partnership with:

Overview

1KSTUDENTS^*

98%RECOMMEND^*

This course includes:

70 minutes of on-demand video 
Certificate of completion 
Direct access/chat with the instructor
100% self-paced online

Learning Outcomes (At The End Of This Program, You Will Be Able To...)

Evaluate business acumen components, focusing on decision-making, financial literacy, and market insights.
Synthesize market trends to understand competitive landscapes.
Formulate strategies to navigate business challenges.
Critique business strategies with an eye toward economic and industry trends.

Curriculum

1Module 1: Understanding Business Acumen

2Module 2: Mastering Market Trends and Competitive Analysis

3Module 3: Applying Strategic Thinking and Business Strategy

Marta SottoMayor

Marta is a seasoned professional with over 25 years of international experience in the fields of Hospitality, Tourism, and Restaurants. Her distinguished career has earned her numerous accolades, including the Hospitality Education Award for Best Teaching Career in Vocational Education and the Best Sales & Marketing Award from Hard Rock International.

Her professional journey began in the United States and evolved through progressive roles such as Sales Coordinator, Director of Sales and Marketing, Director General, and Operations Director. Marta has worked with both multinational and independent brands across Portugal and Spain, gaining a comprehensive understanding of diverse market landscapes.

She holds a Bachelor's degree in Hotel Management from the Porto School of Hospitality and Tourism, a Strategic Hospitality Marketing Certificate from Cornell University, and a postgraduate diploma from the Glion Institute of Higher Education. Building upon this strong academic foundation, Marta has dedicated herself to designing and delivering customized training programs for both academic and corporate audiences, nationally and internationally. Fluent in Portuguese, Spanish, and English, she specializes in online learning formats and is a Certified Trainer.

Her training expertise spans a broad range of subjects, including Hospitality Trends, Strategic and Digital Marketing, Customer Service Excellence, High-Performance Leadership, and Revenue Management. Marta collaborates with prominent institutions such as the Tourism Schools of Portugal, international higher education establishments, and various associations within the Tourism, Hospitality, and Restaurant industries.

In addition to her training activities, Marta is an accomplished author and recognized speaker at both national and international conferences. She also offers consultancy services in recruitment, mentoring, and management, having worked with over 30 global companies, including prestigious brands like Pine Cliffs Resort – The Luxury Collection, Sheraton Cascais, and Pestana Hotels & Resorts.

Her expertise extends to project management, hotel and restaurant pre-opening teams, talent recruitment and selection, and participation in innovation and startup programs, where she frequently serves as a judge.