Business Strategy: Value Proposition Essentials

In this course, you'll develop the art and science of articulating the unique benefits of your products or services, transforming everyday offerings into must-have solutions.

Marta SottoMayor

Business | core | 1 hour 10 minutes | Published: Jul 2024

Discussions

Overview

1KSTUDENTS^*

96%RECOMMEND^*

This course includes:

70 minutes of on-demand video 
Certificate of completion 
Direct access/chat with the instructor
100% self-paced online

Embark on a transformative journey with Strategic Value Propositions – a lively class designed for visionary business executives, inventive marketers and ambitious entrepreneurs who are determined to carve out a niche in a crowded market. In this course, you'll develop the art and science of articulating the unique benefits of your products or services, transforming everyday offerings into must-have solutions. Delve deeply into the mesmerizing world of value propositions. Via collection of select dynamic videos, you will explore subtle differences in communication between industries. Each session is intended to equip you with strategic insights and an edge over others within today’s fast-moving markets.

Skills You Will Gain

Business Strategy

Creative Synthesis

Evaluative Skills

Innovative Design

Strategic Communication

Value Propositions

Learning Outcomes (At The End Of This Program, You Will Be Able To...)

Evaluate the Components of Effective Value Propositions
Synthesize Value Proposition Frameworks for Diverse Industries
Design and Articulate Compelling Value Propositions
Critique and Improve Existing Value Propositions

Prerequisites

No prior experience in strategic management
Basic understanding of business management
Familiarity with product and service management
Interest in marketing and communications
Willingness to learn and apply new concepts

Who Should Attend

This course is ideal for aspiring Business strategists, Product managers, Business students, Business leaders, Business owners, Marketing professionals, Brand strategists, Content creators, Product managers, Entrepreneurs and Start-up founders, Sales executives, Business consultants and Analysts:, Project leaders and Managers.

Curriculum

Instructors

^*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.

Business Strategy: Value Proposition Essentials

In this course, you'll develop the art and science of articulating the unique benefits of your products or services, transforming everyday offerings into must-have solutions.

Business | core | 1 hour 10 minutes | Published: Jul 2024

Overview

1KSTUDENTS^*

96%RECOMMEND^*

This course includes:

70 minutes of on-demand video 
Certificate of completion 
Direct access/chat with the instructor
100% self-paced online

Who Should Attend

Curriculum

1Module 1: Foundations of Value Propositions

2Module 2: Crafting and Communicating Value Propositions

3Module 3: Real-World Applications and Developing Competencies

Marta SottoMayor

Marta is a seasoned professional with over 25 years of international experience in the fields of Hospitality, Tourism, and Restaurants. Her distinguished career has earned her numerous accolades, including the Hospitality Education Award for Best Teaching Career in Vocational Education and the Best Sales & Marketing Award from Hard Rock International.

Her professional journey began in the United States and evolved through progressive roles such as Sales Coordinator, Director of Sales and Marketing, Director General, and Operations Director. Marta has worked with both multinational and independent brands across Portugal and Spain, gaining a comprehensive understanding of diverse market landscapes.

She holds a Bachelor's degree in Hotel Management from the Porto School of Hospitality and Tourism, a Strategic Hospitality Marketing Certificate from Cornell University, and a postgraduate diploma from the Glion Institute of Higher Education. Building upon this strong academic foundation, Marta has dedicated herself to designing and delivering customized training programs for both academic and corporate audiences, nationally and internationally. Fluent in Portuguese, Spanish, and English, she specializes in online learning formats and is a Certified Trainer.

Her training expertise spans a broad range of subjects, including Hospitality Trends, Strategic and Digital Marketing, Customer Service Excellence, High-Performance Leadership, and Revenue Management. Marta collaborates with prominent institutions such as the Tourism Schools of Portugal, international higher education establishments, and various associations within the Tourism, Hospitality, and Restaurant industries.

In addition to her training activities, Marta is an accomplished author and recognized speaker at both national and international conferences. She also offers consultancy services in recruitment, mentoring, and management, having worked with over 30 global companies, including prestigious brands like Pine Cliffs Resort – The Luxury Collection, Sheraton Cascais, and Pestana Hotels & Resorts.

Her expertise extends to project management, hotel and restaurant pre-opening teams, talent recruitment and selection, and participation in innovation and startup programs, where she frequently serves as a judge.