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  1. Certifications
  2. >
  3. Elevate Luxury Hospitality & Brand Innovation

Elevate Luxury Hospitality & Brand Innovation

Learners will complete applied projects throughout the specialization: - Analyzing emerging trends and challenges in modern luxury hospitality. - Designing a guest-centric brand storytelling strategy. - Creating an SEO-optimized hotel website strategy and social media campaign. - Developing a service innovation blueprint and prototype for a new guest experience. - Evaluating the feasibility and scalability of service innovations. These projects enable learners to build a portfolio demonstrating readiness to lead brand innovation in hospitality.
João Freitas
Marta SottoMayor
Vanesa Robles Iglesias
Vanesa Robles IglesiasMarta SottoMayor...
Business | intermediate | 28 hours 10 minutes

    Discussions

Overview

2056STUDENTS*
4.9RECOMMEND*

In today’s experience-driven world, luxury hospitality brands must continuously innovate to delight discerning guests and drive brand differentiation. The Luxury Hospitality & Brand Innovation Specialization prepares professionals and entrepreneurs with the essential skills to lead luxury hospitality businesses in this dynamic environment. Designed for hospitality managers, marketing leaders, entrepreneurs, and aspiring luxury brand innovators, this three-course specialization delivers an integrated learning experience.

Learners will explore modern hospitality management trends, master digital marketing and brand storytelling, and apply design thinking to service innovation. Key learning areas include:- Evolving guest expectations in the 21st century- Building powerful online brand presence and loyalty- Crafting guest-centric services through innovation and design thinking- Leveraging digital platforms and trends for competitive advantage- Sustainability and ethical practices in luxury hospitality. Prepare for roles such as Hotel Manager, Marketing Manager, Brand Strategist, Hospitality Entrepreneur, and Guest Experience Innovator. No prior experience in marketing or service design is required — just a passion for elevating guest experiences in the luxury hospitality space.

Skills You Will Gain

Content Marketing
Hospitality Services
Key Performance Indicators (KPIs)
Social Media Marketing
Hospitality Management

Learning Outcomes (At The End Of This Program, You Will Be Able To...)

  • Recognize luxury hospitality management principles and evolving guest expectations.
  • Develop an integrated digital marketing and brand innovation strategy.
  • Design innovative, guest-centric services using design thinking.
  • Apply sustainable and ethical practices in luxury hospitality management.

Who Should Attend

  • Hospitality Managers

    • Professionals already working in hotels, resorts, or luxury travel services.

    • Looking to upgrade their skills to meet modern guest expectations and drive brand innovation.

  • Marketing Leaders in Hospitality

    • Those responsible for building brand presence and driving guest engagement.

    • Interested in storytelling, digital strategies, and brand positioning in luxury markets.

  • Entrepreneurs in Hospitality & Travel

    • Founders or business owners launching or running boutique hotels, luxury travel startups, or service-oriented brands.

    • Seeking structured guidance on innovation, branding, and digital marketing strategies.

  • Aspiring Luxury Brand Professionals

    • Individuals aiming to enter the luxury hospitality industry, especially in brand management or guest experience design roles.

    • No prior experience in marketing or service design is required, making it accessible to newcomers.

Curriculum

Experts

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
Hospitality Luxury Brand Management

Hospitality Luxury Brand Management

Service Innovation by Design in the Hotel Business

Service Innovation by Design in the Hotel Business

Part 1: Hospitality Luxury Brand Management

Explore the world of luxury hospitality branding and learn how to manage, maintain, and innovate within this exclusive industry. This course identifies the unique challenges, trends, and opportunities of luxury brand management in the 21st century.

Part 2: Service Innovation by Design in the Hotel Business

Digital Marketing and Social Media Strategies for Hotels

Digital Marketing and Social Media Strategies for Hotels

Part 3: Digital Marketing and Social Media Strategies for Hotels

This course is a beginner-level program that provides a comprehensive immersion into the world of digital marketing and social media strategies tailored specifically for the hotel industry.

João Freitas

João Freitas

João is a passionate professional specializing in strategy, entrepreneurship, marketing, and business development, backed by a strong academic foundation. He holds a Bachelor's degree in Economics and a Master's degree in Management, with a specialization in Strategy and Entrepreneurship. His expertise spans partnerships, business growth, and strategic development.

Currently, João serves as the Director of Partnerships & Growth at a leading hospitality software provider and as an Entrepreneur in Residence at Startup Braga, where he mentors entrepreneurs and contributes to the startup ecosystem. His previous roles at startups such as HiJiffy and Breadfast have sharpened his leadership, project management, and marketing strategy skills.

Beyond his professional career, João is deeply engaged in social impact initiatives. He co-founded U.DREAM Braga and serves as the Director of External Relations at YME. As an experienced trainer in Digital Marketing, Sales, and Entrepreneurship, he has collaborated with organizations including Turismo de Portugal, Startup Lisboa, and Instituto Turismo de Cabo Verde.

Additionally, João is the Academic Director for an Executive Master program in AI and Digital Transformation in Tourism, leveraging his expertise to educate future industry leaders. As the Chief Marketing Officer at ITBase, he leads marketing initiatives to enhance brand visibility and market positioning, executing successful digital marketing campaigns across various platforms.

With a commitment to excellence and a passion for innovation, João continues to drive growth and transformation in the evolving landscape of business and technology.

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Vanesa Robles Iglesias

Vanesa Robles Iglesias

Vanesa is an award-winning marketing leader recognized for her transformative impact on businesses and innovation. Named one of the 50 most influential CMOs in Mexico by Merca2.0 and among the 55 top marketing women in LATAM in 2021, she has also been honored as an Exceptional Woman of Excellence in Business by WEF Iberoamérica. Additionally, she was nominated among the TOP 100 Women Leaders abroad of Spain in both 2022 and 2023.

With nearly two decades of expertise in marketing, communications, and digital strategy, Vanesa specializes in leveraging digital acceleration to create customer-centric transformations. Her global experience spans Barcelona to Mexico City, shaping a unique cross-cultural and industry-wide perspective. As the co-founder of &ventures, she spearheads initiatives that merge creativity, technology, and innovation to help businesses not only navigate but define the future.

Beyond her executive roles, Vanesa is a dedicated mentor, international speaker, and professor, committed to bridging technology with human-centric strategies. She actively contributes to educational programs and professional development initiatives, empowering entrepreneurs, students, and industry leaders. Through her work, she continues to drive digital transformation and strategic growth, fostering a community passionate about shaping the future.

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Marta SottoMayor

Marta SottoMayor

Marta is a seasoned professional with over 25 years of international experience in the fields of Hospitality, Tourism, and Restaurants. Her distinguished career has earned her numerous accolades, including the Hospitality Education Award for Best Teaching Career in Vocational Education and the Best Sales & Marketing Award from Hard Rock International.

Her professional journey began in the United States and evolved through progressive roles such as Sales Coordinator, Director of Sales and Marketing, Director General, and Operations Director. Marta has worked with both multinational and independent brands across Portugal and Spain, gaining a comprehensive understanding of diverse market landscapes.

She holds a Bachelor's degree in Hotel Management from the Porto School of Hospitality and Tourism, a Strategic Hospitality Marketing Certificate from Cornell University, and a postgraduate diploma from the Glion Institute of Higher Education. Building upon this strong academic foundation, Marta has dedicated herself to designing and delivering customized training programs for both academic and corporate audiences, nationally and internationally. Fluent in Portuguese, Spanish, and English, she specializes in online learning formats and is a Certified Trainer.

Her training expertise spans a broad range of subjects, including Hospitality Trends, Strategic and Digital Marketing, Customer Service Excellence, High-Performance Leadership, and Revenue Management. Marta collaborates with prominent institutions such as the Tourism Schools of Portugal, international higher education establishments, and various associations within the Tourism, Hospitality, and Restaurant industries.

In addition to her training activities, Marta is an accomplished author and recognized speaker at both national and international conferences. She also offers consultancy services in recruitment, mentoring, and management, having worked with over 30 global companies, including prestigious brands like Pine Cliffs Resort – The Luxury Collection, Sheraton Cascais, and Pestana Hotels & Resorts.

Her expertise extends to project management, hotel and restaurant pre-opening teams, talent recruitment and selection, and participation in innovation and startup programs, where she frequently serves as a judge.

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1Module 1.1 - Introduction to Hotel Digital Marketing
2Module 1.2 - Latest Trends and Innovations in Hotel Digital Marketing
3Module 1.3 - Building a Strong Hotel Website
4Module 1.4 - Enhancing Visibility with SEO Techniques
5Module 2.1 - Importance of Online Reputation Management
6Module 2.2 - Leveraging Guest Reviews for Improvement
7Module 2.3 - Social Media Marketing for Hotels
8Module 2.4 - Crafting Engaging Content for Social Media
9Module 3.1 - Effective Use of Instagram for Hotels
10Module 3.2 - Engaging Audiences on Facebook and Twitter
11Module 3.3 - Creating Compelling Visual Content
12Module 3.4 - Social Media Advertising Strategies
13Module 4.1 - Social Media Analytics and Metrics
14Module 4.2 - Evaluating Campaign Success and ROI
15Module 4.3 - Continuous Improvement and Adaptation
16Module 4.4 - Conclusion and Future Trends
1Module 1.1: Introduction and Welcome
2Module 1.2: Understanding Service Innovation
3Module 1.3: Introduction to Design Thinking
4Module 1.4: Customer-Centric Approach
5Module 2.1: Creating Service Blueprints
6Module 2.2: Prototyping and Testing
7Module 2.3: Feasibility and Viability Analysis
8Module 2.4: Launching and Scaling Services
9Module 3.1: Collaborative Cross-Functional Teams
10Module 3.2: Leading Change and Overcoming Resistance
11Module 3.3: Monitoring and Continuous Improvement
12Module 3.4: Future Directions in Service Innovation
13Module 4.1: Case Studies in Service Innovation
14Module 4.2: Customer-Centric Brands and Experiences
15Module 4.3: Innovations in Digital Services
16Module 4.4: Sustainability and Ethical Considerations
1Module 1.1 - Understanding Luxury in the 21st Century
2Module 1.2 - Market Dynamics and Size
3Module 1.3 - Luxury Branding Foundations
4Module 1.4 - Luxury Branding in Hospitality
5Module 2.1 - The Importance of Consistency
6Module 2.2 - Quality Standards and Guest Experience
7Module 2.3 - Business Aspects of Luxury Brand Management
8Module 2.4 - Real-World Applications
9Module 3.1 - Gourmet Dining and Gastronomy in Luxury Hospitality
10Module 3.2 - Wellness and Spa Experiences
11Module 3.3 - Exclusive Travel and Customized Tourism
12Module 3.4 - Curated Experiences for Discerning Travelers
13Module 4.1 - Challenges and Opportunities in Luxury Brand Management
14Module 4.2 - Case Studies of Success and Innovative Practices
15Module 4.3 - The Evolving Landscape of Luxury Hospitality
16Module 4.4 - Innovations Shaping the Future of Luxury Hospitality

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 00 - Welcome to the course

Segment 01 - Introduction to Hotel Digital Marketing

Segment 02 - Benefits of adopting digital marketing strategies for hotels

Segment 03 - Addressing challenges and misconceptions in hotel digital marketing

Segment 04 - Overview of key digital marketing channels and their applications

Segment 05 - Additional resources: Fundamentals of hotel digital marketing

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 00 - Welcome to the course

Segment 01 - Introduction and welcome

Segment 02 - Definition and significance of service innovation

Segment 03 - Differentiation between service and product innovation

Segment 04 - Impact of Hotel service innovation on organizational growth (Part 1)

Segment 05 - Impact of Hotel service innovation on organizational growth (Part 2)

Segment 06 - Case studies showcasing successful service innovations

Segment 07 - Additional resources: Introduction and welcome

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Welcome to the Course: Course Overview

Segment 01 - Redefining luxury in the modern era

Segment 02 - Factors shaping contemporary luxury

Segment 03 - The psychology of luxury consumption

A New Era and a New Look for Luxury

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 31 - Introduction to Social Media Marketing

Segment 32 - Exploring the role and impact of social media in hotel marketing

Segment 33 - Overview of popular social media platforms relevant to the hotel industry

Segment 34 - Tailoring social media strategies to align with hotel brand identity

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 35 - Developing a content strategy that resonates with the target audience

Segment 36 - Creating visually appealing and engaging content for social media posts

Segment 37 - Incorporating storytelling techniques to convey the hotel-s unique story

Segment 38 - Exploring different content formats, such as images, videos, and captions

Segment 39 - Additional resources: Crafting engaging content for social media

Segment 40 - Hands-On Learning: Economic and Social Impact of Hospitality

Segment 41 - Online reputation management and guest reviews

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 22 - Recognizing the significance of online reviews and guest feedback

Segment 23 - Strategies for monitoring and responding to guest reviews effectively

Segment 24 - Building and maintaining a positive online reputation for the hotel

Segment 25 - Case studies of hotels managing online reputation successfully

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 26 - Extracting insights from guest reviews to enhance the guest experience

Segment 27 - Identifying recurring feedback themes and addressing areas for improvement

Segment 28 - Encouraging positive guest reviews and testimonials

Segment 29 - Integrating guest feedback into the hotel-s continuous improvement efforts

Segment 30 - Additional resources: Leveraging guest reviews for improvement

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 11 - Designing an effective hotel website that captures the essence of the property

Segment 12 - Showcasing unique selling points, amenities, and guest experiences

Segment 13 - User-friendly navigation and responsive design for optimal user experience

Segment 14 - Introduction to website analytics and tracking tools for performance evaluation

Segment 15 - Additional resources: Building a strong hotel website

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 42 - Utilizing Instagram to showcase hotel features and experiences

Segment 43 - Leveraging Instagram stories, reels, and IGTV for engaging content

Segment 44 - Strategies for increasing follower engagement and interaction

Segment 45 - Collaborating with influencers and user-generated content on Instagram

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 16 - Understanding the fundamentals of Search Engine Optimization (SEO)

Segment 17 - Keyword research and optimization strategies for hotel websites

Segment 18 - Local SEO techniques to attract nearby guests and visitors

Segment 19 - Measuring and improving website visibility and ranking on search engines

Segment 20 - Additional resources: Enhancing visibility with SEO techniques

Segment 21 - Fundamentals of hotel digital marketing

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 46 - Crafting engaging posts and updates on Facebook and Twitter

Segment 47 - Utilizing Facebook Groups and Twitter chats to foster community engagement

Segment 48 - Responding to comments, messages, and mentions to build guest relationships

Segment 49 - Running targeted ads and promotions on Facebook and Twitter

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 76 - Introduction of Hotel innovation: From theory to practice

Segment 77 - In-depth analysis of real-life Hotel service innovation success stories

Segment 78 - Exploration of diverse industries and sectors

Segment 79 - Lessons learned from companies that transformed through service innovation

Segment 80 - Identifying common strategies and approaches used in successful cases

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 61 - Psychology of change and its impact on innovation

Segment 62 - Strategies for leading and managing change

Segment 63 - Addressing resistance to new service innovations

Segment 64 - Fostering a culture of continuous improvement

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 65 - Establishing KPIs for measuring service innovation success

Segment 66 - Implementing monitoring and evaluation processes (Part 1)

Segment 67 - Implementing monitoring and evaluation processes (Part 2)

Segment 68 - Gathering user feedback for iterative improvements

Segment 69 - Examples of organizations with successful continuous improvement practices

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 16 - Defining quality in luxury hospitality

Segment 17 - Measuring and maintaining high standards

Segment 18 - The impact of quality on guest experiences

The Fundamentals of Luxury Branding

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 69 - Embracing a culture of continuous improvement in social media marketing

Segment 70 - Responding to changes in algorithms, trends, and audience preferences

Segment 71 - Conducting A B testing to optimize content, timing, and ad performance strategies

Segment 72 - Case studies of hotels that have successfully adapted and evolved their social media strategies

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 54 - Introduction to social media advertising and its benefits for hotels

Segment 55 - Setting up targeted ad campaigns on platforms like Facebook and Instagram

Segment 56 - Defining audience segments and demographics for ad targeting

Segment 57 - Monitoring and optimizing ad performance for maximum reach and conversions

Segment 58 - Additional resources: Social media advertising strategies

Segment 59 - Hands-On Learning: Operations and Management in Hospitality

Segment 60 - Leveraging social media platforms

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 08 - Exploring the concept of design thinking

Segment 09 - Five stages of design thinking: empathize, define, ideate, prototype, test (Part 1)

Segment 10 - Five stages of design thinking: empathize, define, ideate, prototype, test (Part 2)

Segment 11 - Understanding the human-centred approach to problem-solving

Segment 12 - Real-life examples of design thinking applications in Hotel service innovation

Segment 13 - Additional resources: Understanding Service Innovation

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 61 - Understanding the importance of social media analytics for performance evaluation

Segment 62 - Tracking key metrics such as engagement, reach, impressions, and click-through rates

Segment 63 - Utilizing platform-specific analytics tools to gain insights into audience behavior

Segment 64 - Interpreting data to make informed decisions for social media strategy

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 29 - Customer journey map: Developing and visualizing the new Hotel service steps

Segment 30 - Identifying customer actions and touchpoints, evaluate gain and pain points

Segment 31 - Develop and improve the new service scenario by incorporating customer feedback

Segment 32 - Mapping the new components of the service: Formats to demonstrate the process

Segment 33 - Additional resources: Creating Service Blueprints

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 50 - Exploring the power of visual content in social media marketing

Segment 51 - Designing eye-catching graphics, images, and videos for social media

Segment 52 - Using online tools and apps to create professional-quality visuals

Segment 53 - Best practices for maintaining visual consistency and brand identity

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 73 - Reflecting on the key takeaways and insights gained throughout the course

Segment 74 - Discussing emerging trends and future directions in hotel digital marketing and social media

Segment 75 - Preparing for the evolving landscape of digital marketing and staying ahead of industry changes

Segment 76 - Hands-On Learning: Sustainability in Hospitality

Segment 77 - Project: Comprehensive Hospitality Business Plan

Segment 78 - Measuring and optimizing social media performance

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 39 - Assessing feasibility of implementing new Hotel service innovations (Part 1)

Segment 40 - Assessing feasibility of implementing new Hotel service innovations (Part 2)

Segment 41 - Conducting financial analysis and cost-benefit assessments

Segment 42 - Evaluating market demand and competitive landscape (Part 1)

Segment 43 - Evaluating market demand and competitive landscape (Part 2)

Segment 44 - Making informed decisions about pursuing Hotel service innovations (Part 1)

Segment 45 - Making informed decisions about pursuing Hotel service innovations (Part 2)

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 65 - Measuring the success of social media campaigns through data analysis

Segment 66 - Calculating return on investment (ROI) and assessing campaign impact

Segment 67 - Identifying strengths and areas of improvement based on performance data

Segment 68 - Adjusting strategies and tactics based on campaign insights

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 70 - Emerging trends and developments in Hotel service innovation

Segment 71 - Discussing the future landscape of service design

Segment 72 - Inspiring participants to drive innovation within their organizations

Segment 73 - Module 3: Conclusion and main takeaways

Segment 74 - Hands-On-Learning: Analyze Customer Acquisition Costs and Revenue Projections

Segment 75 - Strategies for Service Innovation

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 14 - Define personas and empathize customers’ needs and pain points

Segment 15 - Identifying specific challenges or opportunities

Segment 16 - Techniques for capturing and analysing Hotel customer insights (Part 1)

Segment 17 - Techniques for capturing and analysing Hotel customer insights (Part 2)

Segment 18 - Mapping the customer journey to identify touchpoints and opportunities

Segment 19 - Additional resources: Introduction to Design Thinking

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 20 - Techniques for ideation, such as brainstorming, to stimulate creativity and innovation (Part 1)

Segment 21 - Techniques for ideation, such as brainstorming, to stimulate creativity and innovation (Part 2)

Segment 22 - Collaboration and cross-functional Hotel teamwork in ideation

Segment 23 - Generating creative ideas- divergent and convergent thinking to explore solutions

Segment 24 - Evaluating and prioritizing ideas based on feasibility and desirability

Segment 25 - Module 1: Conclusion and main takeaways

Segment 26 - Additional resources: Customer-Centric Approach

Segment 27 - Hands-On-Learning: Analyze and Compare Revenue Metrics for Two Hotel Scenarios

Segment 28 - Foundations of Service Innovation

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 54 - Introduction to strategies and processes for Hotel service innovation

Segment 55 - Leveraging diverse expertise for innovative solutions

Segment 56 - Promoting effective communication and collaboration among Hotel teams (Part 1)

Segment 57 - Promoting effective communication and collaboration among Hotel teams (Part 2)

Segment 58 - Overcoming challenges in cross-functional collaboration

Segment 59 - Real-life examples of successful interdisciplinary teamwork (Part 1)

Segment 60 - Real-life examples of successful interdisciplinary teamwork (Part 2)

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 34 - The importance of prototyping in Hotel service innovation (Part 1)

Segment 35 - The importance of prototyping in Hotel service innovation (Part 2)

Segment 36 - Developing prototypes to communicate ideas clearly and receive feedback

Segment 37 - Experiment with different aspects of the ideas and learn from successes and failures

Segment 38 - Conducting tests and measuring impact and value

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 06 - Staying up to date with current trends and innovations in hotel digital marketing

Segment 07 - Emerging technologies and their potential impact on the hotel industry

Segment 08 - Leveraging data and analytics for informed marketing decisions

Segment 09 - Case studies of successful digital marketing campaigns in the hotel sector

Segment 10 - Additional resources: Latest trends and innovations in hotel digital marketing

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 45 - Exploring emerging trends and innovations in hospitality and luxury, including AI, VR, and AR applications

Segment 46 - Technological advancements and their impact on luxury experiences and sustainability efforts

Segment 47 - Cutting-edge branding strategies, guest engagement, and creating memorable, sustainable experiences

The Pursuit of Meaningful Innovation for Luxury Brands

Hands-On Learning Activity: Balancing Exclusivity with Accessibility in Luxury Brands

Innovations Shaping the Future of Luxury Hospitality

Project: Designing a Luxury Hospitality Brand and Management Strategy

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 46 - Crafting compelling value propositions and messaging (Part 1)

Segment 47 - Crafting compelling value propositions and messaging (Part 2)

Segment 48 - Leveraging Hotel marketing channels for service promotion (Part 1)

Segment 49 - Leveraging Hotel marketing channels for service promotion (Part 2)

Segment 50 - Planning for scalability and growth of successful services

Segment 51 - Module 2: Conclusion and main takeaways

Segment 52 - Hands-On-Learning: Analyze Hotel Cost Structures and Profitability Metrics

Segment 53 - Designing Customer-Centric Services

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 22 - Case studies in maintaining consistency and quality

Segment 23 - Practical insights from luxury brand experts

Segment 24 - Common methods in evaluating brand consistency

3 Brand Consistency Secrets Needed to Succeed

Hands-On Learning Activity: Consistency in Luxury Brand Management

Real-World Applications

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 85 - Leveraging digital platforms and technologies for service innovation

Segment 86 - Exploring trends in mobile apps, online platforms, and digital marketplaces

Segment 87 - Showcasing examples of digital services that transformed the hospitality industry

Segment 88 - Adapting digital service strategies to different hospitality business contexts

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 13 - Why consistency matters in luxury brand management

Segment 14 - Challenges and best practices

Segment 15 - Examples of brand consistency in luxury hospitality

Luxury Brand Pricing Strategy: Consistency is Key to Brand Success

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 07 - Core elements of a luxury brand platform

Segment 08 - The role of heritage and storytelling

Segment 09 - Case studies of iconic luxury brands

Redefining luxury in a new era of brand experience

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 31 - Luxury travel experiences

Segment 32 - Private jets and personalized itineraries

Segment 33 - Upscale cruise lines and personalized tours

Consumers’ perceptions of food ethics in luxury dining

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 81 - Examining brands known for exceptional customer-centric services

Segment 82 - Understanding the principles that guide customer-focused companies

Segment 83 - Analysing customer experience design in industries like hospitality, technology, and retail

Segment 84 - Extracting insights from customer-centric practices to inform service innovation

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 25 - Exploring the world of luxury dining

Segment 26 - Michelin-starred restaurants and renowned chefs

Segment 27 - Culinary excellence in luxury settings

Michelin-starred Restaurants and Its Contribution to Luxury Gastronomy Tourism

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 19 - Luxury brand economics and market share

Segment 20 - Business models in luxury hospitality

Segment 21 - Strategies for growth and differentiation

Everything You Need to Know About Brand Consistency

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 42 - Predicting the changing dynamics of luxury in the hospitality industry

Segment 43 - Embracing sustainable luxury, ethical considerations, and community involvement

Segment 44 - Preparing for shifting customer expectations, incorporating technology and sustainability

Luxury brand-building and development: new global challenges, new strategies

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 04 - The global luxury hospitality market

Segment 05 - Market segmentation and trends

Segment 06 - The luxury traveler's profile

Sustainable Shine: Redefining Luxury in the Modern Era

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 10 - Applying luxury branding aesthetics and standards

Segment 11 - Crafting curated luxury experiences

Segment 12 - Case studies of successful luxury applications across hospitality

The Transformation of Luxury from the 20th Century to the 21st Century

Hands-On-Learning: Analyze and Create a Luxury Brand Strategy

Luxury Branding in Hospitality

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 28 - The luxury spa and wellness industry

Segment 29 - High-end health and wellness services

Segment 30 - Relaxation, rejuvenation, and self-care

Luxury hotels as orchestrators in gastronomic destination development and management

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 39 - Examining successful luxury brand management cases

Segment 40 - Strategies behind their achievements, including technology-driven solutions

Segment 41 - Lessons to apply in your brand management, with a focus on innovation

Sustainability in the Luxury Industry: A New Era for Green Luxury

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 89 - Integrating sustainability and ethical considerations into service innovation

Segment 90 - Exploring eco-friendly and socially responsible service offerings

Segment 91 - Analysing the impact of sustainable practices on customer perceptions

Segment 92 - Case studies of companies that successfully incorporated sustainability in Hotel service design

Segment 93 - Module 4: Conclusion and main takeaways

Segment 94 - Hands-On-Learning: Evaluate Impact of Seasonal Variations on Hotel Performance

Segment 95 - Project: Designing a Comprehensive Hospitality Concept and Strategy

Segment 96 - Real-life examples and best practices

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Segment 36 - Identifying challenges unique to luxury brand management

Segment 37 - Seizing opportunities for growth

Segment 38 - Crisis management, reputation, and the role of technology

Innovation pathways for luxury brands – evolution or reinvention?

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Segment 34 - Crafting unique and curated experiences 

Segment 35 - Cultural excursions and adventure activities

How luxury restaurants will enhance the concept of guest delight

Hands-On Learning Activity: Designing a Luxury Dining Experience

Curated Experiences for Discerning Travelers