Voice of the Customer (VoC): Enhancing Experiences

In today's global, local, and highly personalized marketplaces, the customer experience is no longer transactional and one-sided.

In Partnership withCoursera
Oct, 2023
1h 30m
Core
Business
1K Students

Course Overview

In today's global, local, and highly personalized marketplaces, the customer experience is no longer transactional and one-sided. As technology evolves, providing the most personalized "experiences" when searching, buying, and consuming products and services, organizations need to create channels and methods to "Listen" to their customers.  What are their needs, preferences, likes, and dislikes, and how to convert that information into actionable data, is an indispensable practice, known as Voice of the Customer.  Additionally, leaders and managers of customer-centric organizations, need to create a culture that displays values, behaviors, and skills to foster collaboration, effective communication, and a deeper connection with its customers to create new and better experiences.

Skills you'll gain

BusinessHR Compliance and RegulationsMarket TrendsMarketing

What you'll learn

  • Analyze key concepts, benefits and frameworks of the VoC practice
  • Identify and analyze core customer feedback collection methods and data
  • Team Leaders, Supervisors and Managers, responsible for individuals and teams, and professionals in HR, Labor Relations, and Learning and Development functions.Apply VoC principles in the organization to improve collaboration, decision making and continuous improvement

Who Should Attend

Team Leaders, Supervisors and Managers, responsible for individuals and teams, and professionals in HR, Labor Relations, and Learning and Development functions.

Prerequisites

Basic knowledge of marketing, brands, and customer service. Staff and managers who work in product and service design, development, sales, and service.

This course is designed to be accessible, but basic familiarity with the domain will help you get the most out of the advanced modules.

Curriculum

Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.

Meet your instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

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