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  3. GenAI for Sales Development Representatives

GenAI for Sales Development Representatives

This course is designed to introduce Sales Development Representatives (SDRs) to the transformative capabilities of Generative Artificial Intelligence (GenAI)

Christopher Klaus
Christopher Klaus
Business | intermediate | 1 hour 30 minutes |   Published: Oct 2024
In partnership with: Coursera

    Discussions

Overview

1092STUDENTS*
4.55RECOMMEND*

This course includes:

  • 1 hour and 30 minutes of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

This course is designed to introduce Sales Development Representatives (SDRs) to the transformative capabilities of Generative Artificial Intelligence (GenAI). Participants will explore practical strategies to leverage GenAI in various sales tasks, enhancing efficiency and productivity. Through a combination of discussions, demonstrations, and hands-on activities, participants will gain a deep understanding of how GenAI can be integrated into sales processes and decision-making. Whether you're an experienced SDR looking to stay ahead of the curve or an aspiring professional seeking to future-proof your skillset, this course provides a foundation that will empower you to unlock new levels of efficiency, productivity, and creativity in your work. 

Skills You Will Gain

Productivity
Efficiency
Innovation

Learning Outcomes (At The End Of This Program, You Will Be Able To...)

  • Identify the capabilities of GenAI relevant to sales tasks.
  • Evaluate the results of GenAI implementations in sales scenarios.
  • Compare and contrast the risks, challenges, and ethical considerations of using GenAI in sales.

Prerequisites

Participants should understand fundamental sales concepts and workflows, including the sales process, customer journey, CRM systems, and sales communication tools (email, phone, chat). They should be curious, open to new technologies, and eager to learn how GenAI can enhance sales workflows. While a deep technical background isn't required, some prior sales experience will help contextualize the GenAI content.
 

Who Should Attend

This course targets sales development representatives, managers, and team leads. Sales Development Managers and Team Leads will learn to identify GenAI opportunities and guide their teams towards efficiency and innovation. Sales Development Representatives will enhance workflows and boost productivity with GenAI tools. Aspiring SDRs will future-proof their skills and gain a competitive edge by mastering GenAI integration in sales processes.
 

Curriculum

Instructors

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
Christopher Klaus

Christopher Klaus

Navigating the intersection of data science, technology innovation, and leadership, Christopher has established a distinguished career spanning diverse sectors, including software, government, healthcare, education, and advertising. As a leader and innovator, Christopher is driven by a passion for solving complex challenges and leveraging technology to drive meaningful advancements. At the core of Christopher’s professional ethos is the commitment to unlocking potential—both in the technologies utilized and the teams led. With expertise in data analytics, governance, engineering, and cloud technologies, Christopher has been at the forefront of deploying advanced solutions that foster strategic growth and operational excellence. Proficient in AWS, GCP, and Azure, and deeply engaged in AI and machine learning applications, Christopher consistently pioneers transformative projects that push the boundaries of technological innovation. Beyond technical achievements, Christopher cultivates environments where teams can thrive, fostering collaboration and continuous improvement. Education and mentorship play a fundamental role in Christopher’s leadership philosophy. Through knowledge sharing, the development of educational programs, and contributions to scholarly publications, Christopher actively nurtures a culture of learning and innovation. Recognized through various honors and awards, Christopher’s contributions extend beyond personal milestones, shaping communities and setting new benchmarks in the tech industry. Each day presents an opportunity to inspire change, drive progress, and pave the way for future generations of innovators.
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1Module 1: GenAI for Sales Development Representatives

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Segment 01 - Introduction to GenAI for Sales Development Representatives

Segment 02 - Glossary for GenAI and Sales Development Representatives 1

Segment 03 - History & Background for GenAI and Sales Development Representatives

Segment 04 - Demo for Generating and Qualifying Sales Leads with Copilot

Segment 05 - Demo for Enhanced Lead Generation with Gemini and CoPilot 1

Segment 06 - Demo for Lead Engagement Follow-Up with Claude AI 1

Segment 07 - Remediating Risks and Ethical Concerns

Segment 08 - Demo for Crafting Personalized Email Templates and Sales Scripts with ChatGPT

Segment 09 - Demo for Potential Lead-Based Call Preparation and Scheduling with CoPilot 1

Segment 10 - Practice Project Comprehensive Lead Engagement Campaign

Segment 11 - Closing Thoughts: What’s Next