GenAI for Account Executives
"GenAI for Account Executives" explores how Generative AI is transforming the account executive role, offering key features and practical strategies for integrating AI into daily tasks.
Overview
This course includes:
- 2 hour of on-demand video
- Certificate of completion
- Direct access/chat with the instructor
- 100% self-paced online
As part of the GenAI Academy, "GenAI for Account Executives" delves into how Generative Artificial Intelligence (GenAI) is revolutionizing the role of account executives. This introductory course reveals the key features of GenAI and practical strategies for integrating these tools into everyday tasks.
Through engaging discussions, video demonstrations, and interactive activities, learners will understand how GenAI can boost productivity in client communication, proposal generation, and more. The course also covers the ethical aspects of using GenAI, addressing potential risks and best practices for responsible use.
By the end of this course, account executives will have the knowledge and skills to harness GenAI, driving efficiency and innovation in their roles. Whether you're a seasoned professional aiming to stay ahead or new to the field, this course offers a solid foundation to elevate your work with cutting-edge technology.
Skills You Will Gain
Learning Outcomes (At The End Of This Program, You Will Be Able To...)
- Identify the capabilities of GenAI for key account executive functions.
- Examine real-world applications to leverage GenAI for streamlining work and fostering innovation in account executive roles.
- Deploy strategies to responsibly integrate GenAI into account management, maintaining human oversight and accountability.
Prerequisites
Participants should be familiar with fundamental account management concepts, including sales processes, client relationship management, and market analysis. Familiarity with CRM tools, sales analytics software, basic productivity software, and communication tools is essential. Curiosity, an open mindset towards GenAI tools, and eagerness to experiment and learn are crucial. While a deep technical background is not required, prior exposure to account management will help learners better contextualize and apply the GenAI-focused content.
Who Should Attend
Our learners are sales managers, marketing managers, and senior account executives who are responsible for identifying GenAI opportunities and guiding their teams towards more efficient and innovative practices. Additionally, account executives aiming to enhance their workflows and junior account executives looking to integrate AI tools into their work processes will also benefit from this course.
