Fundamentals of Product Strategy
The Product Strategy Essentials course helps product leaders shift from reactive tactics to visionary strategies. It provides the processes and tools needed to craft a winning product strategy, ensuring long-term success in a competitive business env
Overview
This course includes:
- 1 hour of on-demand video
- Certificate of completion
- Direct access/chat with the instructor
- 100% self-paced online
In today’s competitive market, a well-crafted product strategy is crucial for success. Many product leaders struggle with strategy development, often resorting to reactive tactics. The Product Strategy Essentials course equips leaders with tools to create impactful, visionary strategies.
This course is ideal for Product Managers, aspiring Product Managers, and Product Team Leaders, as well as senior roles like VPs, Heads, and Directors of Product Management aiming to drive success through a clear product strategy.
Basic knowledge of product management or marketing is helpful but not required. The course is suitable for both beginners and experienced professionals, encouraging active engagement with strategic concepts for real-world application.
By course end, learners will be able to create a compelling product vision, set actionable goals, analyze market dynamics, and prioritize strategic options to maximize their product’s impact and alignment with goals.
Skills You Will Gain
Learning Outcomes (At The End Of This Program, You Will Be Able To...)
- Create a compelling Vision and Objectives for your product
- Analyze your product’s environment to fuel your product strategy
- Identify, define and prioritize your product’s strategic options
Prerequisites
His course is designed to be accessible to individuals with different levels of experience. While having a basic understanding of product management, development, or marketing can be helpful, it is not required, making it suitable for beginners and more experienced professionals alike.
Who Should Attend
This course is ideal for Product Managers, aspiring Product Managers, Product team leaders, and senior leaders (VPs, Heads, Directors) seeking to create impactful, well-crafted product strategies to drive success for their products.
