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  1. Courses
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  3. Strategic Public Relations Planning

Strategic Public Relations Planning

This course provides a comprehensive overview of strategic public relations planning in the corporate communication context. It introduces foundational concepts and frameworks in PR strategy, measurement analysis, ethics, and proper execution.

Jess Todtfeld
Jess Todtfeld
Business | core | 4 hours |   Published: Jun 2024
In partnership with: Coursera

    Discussions

Overview

1KSTUDENTS*
93.9%RECOMMEND*

This course includes:

  • 4 hours of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 
In the realm of modern public relations, practitioners face evolving challenges due to shifting media dynamics, new tools, and emerging opportunities. This course provides a comprehensive exploration of strategic PR planning within corporate communication, covering foundational concepts, measurement analysis, ethics, and execution. Real-world examples offer context and insights to reinforce key concepts. Participants gain a nuanced understanding of the pivotal role of strategic PR planning in corporate communication. They develop skills to craft compelling PR initiatives rooted in robust strategic frameworks. Integration of technologies like GenAI enhances operational efficiency and data-driven insights. Measuring PR effectiveness using appropriate metrics is a key takeaway. Participants learn to evaluate campaign impact and optimize strategies. Essential skills for stakeholder engagement, teamwork, and adapting to the evolving PR landscape are emphasized. Case studies, from successful campaigns like Dove's #selfietalk to cautionary tales like BP's crisis management failure, offer valuable insights. Tailored to a beginner to intermediate level audience, this 4-hour course is for PR professionals, corporate communication managers, marketers, and business leaders aiming to master strategic PR planning and execution.

Skills You Will Gain

Corporate Communication
GenAI in PR
PR Measurement and Analysis
Public Relations Strategy
Strategic PR Planning

Learning Outcomes (At the end of this program you will be able to)

  • Analyze and assess complex PR situations 
  • Develop strategic PR solutions that align with corporate communication objectives. 
  • Create comprehensive PR plans that incorporate ethical considerations, media relations tactics, and crisis management strategies. 
  • Evaluate the effectiveness of PR campaigns using advanced metrics and modify strategies based on data-driven insights. 
  • Demonstrate advanced skills in stakeholder engagement, effectively influencing and managing relationships. 

Prerequisites

Basic understanding of public relations, and an interest in media relations, crisis, or brand management. 

Who Should Attend

Public Relations Professionals, Corporate Communication Managers, Marketing Executives, Business Leaders and Entrepreneurs, Media Relations Coordinators, Brand Strategists, Social Media Managers, Crisis Communication Specialists 

 

 

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

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Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

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Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

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Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
Jess Todtfeld

Jess Todtfeld

Jess is a highly experienced professional with nearly two decades of expertise in empowering CEOs, corporate managers, spokespeople, experts, and authors to excel in media interactions, speeches, and presentations. His passion lies in helping individuals not only communicate effectively but also project authenticity and authority in every interaction. Jess specializes in turning media interviews into powerful tools for increasing web traffic and teaches the art of "selling without selling," guiding clients through the subtleties of impactful communication.

His personalized approach begins by understanding each client’s unique goals and crafting tailored strategies to elevate messaging, style, and body language. Jess goes beyond the basics, unlocking potential that clients may not have considered and helping them achieve transformative results. His methods are supported by the success stories of numerous satisfied clients, whose testimonials reflect the tangible confidence and improvements they have gained through her programs.

With over two decades of diverse expertise, Jess has delivered keynotes around the world, showcasing the power of magnetic communication. If you're ready to elevate your communication skills and make a meaningful impact, Jess invites you to embark on a journey to unlock your full potential and leave a lasting impression.

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