Strategic Public Relations Planning
This course provides a comprehensive overview of strategic public relations planning in the corporate communication context. It introduces foundational concepts and frameworks in PR strategy, measurement analysis, ethics, and proper execution.
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Overview
1KSTUDENTS*
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This course includes:
- 4 hours of on-demand video
- Certificate of completion
- Direct access/chat with the instructor
- 100% self-paced online
In the realm of modern public relations, practitioners face evolving challenges due to shifting media dynamics, new tools, and emerging opportunities. This course provides a comprehensive exploration of strategic PR planning within corporate communication, covering foundational concepts, measurement analysis, ethics, and execution. Real-world examples offer context and insights to reinforce key concepts.
Participants gain a nuanced understanding of the pivotal role of strategic PR planning in corporate communication. They develop skills to craft compelling PR initiatives rooted in robust strategic frameworks. Integration of technologies like GenAI enhances operational efficiency and data-driven insights.
Measuring PR effectiveness using appropriate metrics is a key takeaway. Participants learn to evaluate campaign impact and optimize strategies. Essential skills for stakeholder engagement, teamwork, and adapting to the evolving PR landscape are emphasized.
Case studies, from successful campaigns like Dove's #selfietalk to cautionary tales like BP's crisis management failure, offer valuable insights. Tailored to a beginner to intermediate level audience, this 4-hour course is for PR professionals, corporate communication managers, marketers, and business leaders aiming to master strategic PR planning and execution.
Skills You Will Gain
Corporate Communication
GenAI in PR
PR Measurement and Analysis
Public Relations Strategy
Strategic PR Planning
Learning Outcomes (At The End Of This Program, You Will Be Able To...)
- Analyze and assess complex PR situations
- Develop strategic PR solutions that align with corporate communication objectives.
- Create comprehensive PR plans that incorporate ethical considerations, media relations tactics, and crisis management strategies.
- Evaluate the effectiveness of PR campaigns using advanced metrics and modify strategies based on data-driven insights.
- Demonstrate advanced skills in stakeholder engagement, effectively influencing and managing relationships.
Prerequisites
Basic understanding of public relations, and an interest in media relations, crisis, or brand management.
Who Should Attend
Public Relations Professionals, Corporate Communication Managers, Marketing Executives, Business Leaders and Entrepreneurs, Media Relations Coordinators, Brand Strategists, Social Media Managers, Crisis Communication Specialists
