Fundamentals of Customer Acquisition Management
Designed for beginners, this course bridges foundational theories with actionable strategies, enabling learners to navigate the complexities of attracting and retaining customers in today's dynamic market.
Overview
This course includes:
- 1 hour of on-demand video
- Certificate of completion
- Direct access/chat with the instructor
- 100% self-paced online
This course offers a comprehensive approach to customer acquisition and retention, blending foundational theories with actionable strategies. Learners will gain insights into various digital channels, the importance of branding, and the role of data analytics in measuring and refining marketing efforts. Through theoretical knowledge and real-world case studies, participants will develop the skills to craft tailored acquisition strategies, build strong brands, and make data-driven decisions. The course equips learners to adapt to the dynamic digital market and apply practical, omnichannel strategies for effective customer engagement.
Skills You Will Gain
Learning Outcomes (At The End Of This Program, You Will Be Able To...)
- Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.
- Examine branding principles and their impact on customer engagement across the marketing funnel.
- Analyze successful customer acquisition cases across industries.
- Apply analytical tools to measure and enhance acquisition efforts.
Prerequisites
Basic understanding of marketing concepts; Interest in expanding branding knowledge; Eagerness to explore digital marketing avenues; no prior detailed knowledge of customer acquisition necessary.
Who Should Attend
Marketing Coordinators, Brand Managers, Small Business Owners, Digital Marketers, Start-up Founders
