Marketing Analytics - Data Predictions and Dashboards
This course teaches you to turn complex data into marketing insights, covering data collection, pattern identification, and predictive modeling with real-world applications. Ideal for marketing specialists and data analysts.
Overview
This course includes:
- 1 hours of on-demand video
- Certificate of completion
- Direct access/chat with the instructor
- 100% self-paced online
This course offers skills and a toolkit for transforming complex data into strategic marketing insights. It covers the essentials of marketing analytics, including data collection and analysis to identify patterns, and teaches predictive modeling for forecasting market trends and customer behavior. Furthermore, you'll gain skills in crafting visual dashboards to present your findings compellingly. With an emphasis on practical application through real-world examples, this course will be useful for marketing specialists, data analysts, and everybody who is thrilled to learn marketing analytics from the beginning.
Skills You Will Gain
Learning Outcomes (At The End Of This Program, You Will Be Able To...)
- Identify the key components and sources of marketing analytics.
- Describe the process of creating predictive analytics and models for marketing.
- Analyze marketing data to extract actionable insights.
- Create effective marketing dashboards.
Prerequisites
Beginner level in marketing analytics, predictive analytics, and modeling, with concepts of digital marketing, marketing principles, and data analytics. Experience with data visualization tools is desired.
Who Should Attend
Marketing Analysts, Business Intelligence Professionals, Digital Marketing Managers, Social Media Managers, Data Scientists with a focus on Marketing, Brand Managers, Advertising Managers, Business Directors.
