GenAI for PR Specialists
This course is an introduction where learners will discover the key capabilities of GenAI and uncover practical strategies to leverage these powerful tools in their day-to-day PR work.
Overview
This course includes:
- 2 hours of on-demand video
- Certificate of completion
- Direct access/chat with the instructor
- 100% self-paced online
As part of the GenAI Academy, "GenAI for PR Specialists" explores how Generative Artificial Intelligence (GenAI) is transforming the field of public relations. This course is an introduction where learners will discover the key capabilities of GenAI and uncover practical strategies to leverage these powerful tools in their day-to-day PR work.
Through a combination of discussions, video demos, and guided hands-on activities, learners will gain an understanding of how GenAI can enhance productivity in areas such as content creation, media monitoring and analysis, campaign personalization, and crisis management.
Learners will also consider the ethical concerns surrounding the use of GenAI in public relations, examining potential risks and challenges, as well as best practices for responsible implementation. By the end of this course, PR professionals will be equipped with the knowledge and skills to start scaling their productivity by harnessing the transformative potential of GenAI.
Whether you're an experienced PR professional looking to stay ahead of the curve or an aspiring professional seeking to future-proof your skillset, this course provides a foundation that will empower you to unlock new levels of efficiency, productivity, and creativity in your work.
Skills You Will Gain
Learning Outcomes (At The End Of This Program, You Will Be Able To...)
- Identify the capabilities of GenAI for basic role-specific PR functions.
- Experiment with GenAI to determine how it can streamline your work as a PR professional.
- Compare and contrast the risks, challenges, and ethical considerations of GenAI in the workplace for PR functions in general.
Prerequisites
Participants should understand PR basics like content creation, media relations, and crisis management. Familiarity with PR tools, such as media monitoring software and social media platforms, is recommended. While a technical background isn't required, an open mindset and willingness to explore GenAI will maximize the course's benefits.
Who Should Attend
This course is designed for team leads, PR and Communication Managers, PR professionals, and aspiring PR practitioners. Team leads and managers will learn how to identify GenAI opportunities and guide their teams toward more efficient, innovative practices. PR professionals will discover ways to enhance their workflows and boost productivity by integrating GenAI-powered tools into their daily tasks.
