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  1. Courses
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  3. CEO Playbook: Generative AI (Spanish)

CEO Playbook: Generative AI (Spanish)

Aprende a liderar con IA. Este curso capacita a los ejecutivos para utilizar herramientas de IA generativa como ChatGPT, Claude, Gemini y Grok para tomar decisiones más inteligentes, mejorar la comunicación, definir estrategias y liderar la transform

Julian Jenkins
Julian Jenkins
Data Science | advanced | 4 hours |   Published: Jul 2025

    Discussions

Overview

1KSTUDENTS*
98.5RECOMMEND*
  • 4 horas de video bajo demanda
  • Certificado de finalización
  • Acceso directo/chat con el instructor
  • 100 % en línea y a tu propio ritmo

La IA Generativa está revolucionando el liderazgo ejecutivo, actuando como el multiplicador cognitivo más importante desde el inicio de la era digital. Los CEOs que aprovechan la IA como socio estratégico de pensamiento tienen un 35% más de probabilidades de superar a sus competidores en crecimiento e innovación. Esto no es una moda pasajera, sino un cambio transformador en la manera en que los líderes piensan, se comunican y generan cambios.

El Manual del CEO para la IA Generativa (GenAI CEO Playbook) equipa a los altos ejecutivos con marcos prácticos para integrar la IA en el liderazgo, mejorando la calidad de las decisiones sin perder la autenticidad de la voz del líder. Basado en aplicaciones del mundo real, este curso ofrece estrategias accionables utilizadas por líderes visionarios.

Los ejecutivos de hoy enfrentan una complejidad sin precedentes. Este curso aborda los principales desafíos del liderazgo: tomar mejores decisiones en medio de la incertidumbre, comunicarse eficazmente con diferentes grupos de interés, desarrollar planes estratégicos sólidos y acelerar la transformación organizacional, todo mientras se mantiene una gobernanza ética.

A través de demostraciones prácticas y estudios de caso del sector, los participantes implementarán la IA como una extensión cognitiva del liderazgo. Dominarás técnicas para cuestionar supuestos, identificar puntos ciegos, mejorar la comunicación y liderar el cambio con mayor confianza.

El curso se centra en cuatro plataformas de IA—ChatGPT, Claude, Gemini y Grok—demostrando cómo cada una apoya funciones específicas del liderazgo y cómo el cruce de perspectivas produce resultados más integrales.

Al finalizar el curso, contarás con un plan personalizado de integración de IA alineado a tu estilo y prioridades de liderazgo, uniéndote a las filas de líderes visionarios que tratan a la IA como un socio estratégico.

Skills You Will Gain

AI leadership
AI change management
Visionary Leadership
Executive AI Strategy
Strategic Communication

Learning Outcomes (At The End Of This Program, You Will Be Able To...)

  •  
  • Aquí tienes la traducción al español con el mismo formato:
  • Evalúa la IA como un socio cognitivo para mejorar el pensamiento y la visión estratégica.
  • Desarrolla estrategias de comunicación mejoradas con IA mientras mantienes una voz auténtica.
  • Transforma la planificación estratégica utilizando IA para obtener perspectivas, planificar escenarios e impulsar la innovación.
  • Diseña marcos éticos de implementación de IA que equilibren la automatización y el juicio humano.
  •  

Prerequisites

  • Comprensión básica de los conceptos de IA
  • Experiencia en liderazgo ejecutivo
  • Acceso a ChatGPT, Claude, Gemini o Grok (recomendado, pero no obligatorio)

Who Should Attend

Este curso es ideal para ejecutivos del nivel C-suite, equipos de liderazgo sénior, propietarios de negocios, emprendedores, líderes de transformación digital, y directores de innovación y estrategia que buscan aprovechar el poder de la IA para impulsar un cambio organizacional significativo y una ventaja competitiva.

Curriculum

Instructors

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: The Executive AI Revolution
2Module 2: AI as the Executive Thought Partner
3Module 3: AI-Powered Executive Communication
4Module 4: Strategic Planning Transformation 
5Module 5: Leading Organizational Transformation
6Module 6: Ethical AI Leadership
7Module 7: Wrap-Up and Capstone 

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 01: Welcome and Course Goals

Segment 02: Meet Your Instructor

Segment 03: Course Navigation and Resources_

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 12: ChatGPT for Strategic Analysis

Segment 13: Grok for Disruptive Innovation

Segment 14: Gemini for Scenario Planning

Segment 15: Claude for Competitive Intelligence

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 04: ChatGPT for Strategic Thinking

Segment 05: Claude for Decision Analysis

Segment 06: Gemini for Innovation and Creativity

Segment 07: Grok for Contrarian Thinking

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 16: Grok for Innovation Culture

Segment 17: Gemini for Talent Strategy

Segment 18: Claude for Organizational Readiness

Segment 19: ChatGPT for Change Leadership

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 24: Course Wrap-up Video

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 20: ChatGPT for Ethical Guidelines

Segment 21: Claude for Balance and Judgment

Segment 22: Gemini for Transparency

Segment 23: Cross-Platform Impact Measurement

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 08: ChatGPT for Message Clarity

Segment 09: Claude for Stakeholder Adaptation

Segment 10: Gemini for Visual Communication

Segment 11: Grok for Crisis Communication

Julian Jenkins

Julian Jenkins

Julian is a visionary leader in the sports industry, bringing over two decades of pioneering experience and a global perspective to his work. His career has been defined by a relentless pursuit of excellence, fostering high-performance cultures and driving strategic transformation across organizations. With expertise in leadership development, change management, and digital strategy, he has successfully blended tradition with innovation to propel organizations forward.

His fan-centric approach and deep understanding of market dynamics have consistently delivered economic value, setting new benchmarks for success in the sports industry. Thriving in high-pressure environments, Julian has a proven track record of orchestrating impactful change and introducing innovative revenue streams. His contributions have earned him industry accolades, highlighting his ability to drive growth and transformation.

As Co-Founder of Fanalyse, Julian has played a key role in advising prestigious football leagues and associations worldwide, solidifying his reputation as a leader in sports media and fan engagement. His latest venture as Co-Owner of Cardiff City Ladies Football Club underscores his commitment to empowering women in sports and building value-driven organizations that transcend boundaries.

Beyond his achievements in sports management, Julian's entrepreneurial spirit has also led him to success in the culinary world, where he has built award-winning establishments from the ground up. His multifaceted career reflects his versatility, commitment to excellence, and passion for nurturing talent. As he embarks on this new chapter with Cardiff City Ladies, Julian aims to leverage his extensive expertise to drive the club to unprecedented heights, fostering a culture of innovation, empowerment, and inclusivity in the sports industry.

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