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  1. Courses
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  3. Business Writing & Technical Writing Immersion

Business Writing & Technical Writing Immersion

Master concise, impactful writing to engage and influence. Learn grammar, structure, and AI tools for efficiency. Perfect emails, reports, and presentations with expert guidance and hands-on practice.

Andreas Loizou
Andreas Loizou
Business | core | 6 hours 10 minutes |   Published: Feb 2025

    Discussions

Overview

1KSTUDENTS*
98.7RECOMMEND*

This course includes:

  • On-demand videos
  • Practice assessments
  • Multiple hands-on learning activities
  • Exposure to a real-world project
  • 100% self-paced learning opportunities
  • Certification of completion

This course teaches you to craft clear, concise, and persuasive business communication that engages and influences your audience. Learn essential techniques for structuring content, refining grammar, and adapting to different readers. Explore AI tools to boost productivity while maintaining a human touch. Through expert guidance, hands-on labs, and real-world case studies, you'll develop the skills to write with confidence, clarity, and impact—whether for emails, reports, or presentations. Transform your writing, elevate your career.

Skills You Will Gain

Writing
Communication Skills
Business Writing
Writing With AI
Report Writing

Learning Outcomes (At The End Of This Program, You Will Be Able To...)

  • Compose clear, concise, and impactful content tailored to diverse business contexts.
  • Evaluate reader needs to craft engaging and persuasive messages that foster loyalty.
  • Design structured and strategic writing to communicate with confidence, authority, and charisma.
  • Deliver messages with charisma, precision, and style to captivate and influence your audience.
  • Integrate AI tools strategically to enhance innovation and productivity in business writing. 

Prerequisites

No prior experience is required to take this course—just a willingness to learn and improve your writing. Whether you're a beginner looking to build a strong foundation or a professional seeking to refine your skills, this course is designed to be accessible to all. The lessons are structured to guide you step by step, covering essential writing techniques, audience engagement strategies, and AI integration tools. With practical exercises and expert insights, you’ll gain confidence and proficiency in business writing, regardless of your starting point.

Who Should Attend

This course is designed for anyone who writes at work, whether you're a business professional, student, freelancer, or entrepreneur. If you want to improve clarity, influence, and professionalism in your writing, this course is for you. Whether you're drafting emails, reports, or presentations, the skills taught here will help you communicate effectively and confidently. Perfect for both beginners and experienced writers, this course provides practical techniques to enhance your writing in any professional setting.

Curriculum

Instructors

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Chapter 1: Introduction
2Chapter 2:Write with clarity, conciseness and impact in many different business contexts.
3Chapter 3: Analyse reader needs to create engaging and persuasive messages that build loyalty.
4Chapter 4: Structure and plan your writing to communicate with confidence, authority and charisma.
5Chapter 5: Spread your messages with charisma, accuracy, style and impact.
6Chapter 6: Integrate AI tools to enhance productivity and innovation in your business writing.
7Chapter 7: Wrap-Up and Capstone

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 00: Reading - Welcome to the Course: Course Overview

Segment 01: Welcome and Course Goals

Segment 02: Tips for Helpful Completion

Segment 03: Course Overview

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 11: Business writing is about influencing feelings, actions and beliefs

Segment 12: How your readers read you

Segment 13: Great emails that get through to your readers

Segment 14: Grab a reader’s attention with headlines

Segment 15: Hands-On-Learning: Analyzing Persuasive Messages

Segment 16: Reading- Elizabeth Holmes: The 'Valley of Hype' behind the rise and fall of Theranos

Segment 17: Quiz - Analyse Reader Needs to Create Engaging and Persuasive Messages That Build Loyalty

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 04: Word choice makes you a better writer

Segment 05: Grammar and punctuation show you care about your reader

Segment 06: Five ways to create strong sentences_6

Segment 07: Putting together the perfect paragraph

Segment 08: Hands-On-Learning: Crafting Precise and Concise Content for Blog Posts

Segment 09: Reading - From Rocks to Romance: De Beers’ $6 Billion Diamond Marketing Playbook

Segment 10: Quiz - Write With Clarity, Conciseness and Impact in Many Different Business Contexts

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 18: Planning and intros

Segment 19: Summarizing skills

Segment 20: The pyramid structure and report writing

Segment 21: Polishing your work before you press send

Segment 22: Hands-On-Learning: Structuring and Planning Writing

Segment 23: Reading - SCQA Framework: Overview, Examples & How To Use It

Segment 24: Quiz - Structure And Plan Your Writing To Communicate With Confidence, Authority And Charisma

Andreas Loizou

Andreas Loizou

Andreas combines deep business expertise with a passion for writing. He teaches business writing, storytelling, and communication skills to professionals across the globe.

He holds a First in English Literature and Linguistics from the University of Leeds and a Master of Studies from the University of Cambridge. Andreas is also a graduate of the prestigious Faber & Faber Novel Writing Academy.

His business background is equally impressive. Andreas qualified as a Chartered Accountant with PwC, worked as an equity analyst at Goldman Sachs, and served as Director of Training at FT Knowledge for over a decade.

As a trainer, Andreas has delivered impactful sessions for clients including the London Stock Exchange, the European Investment Fund, the Public Investment Fund (PIF), BNP Paribas, Lexington Partners, Sanabil, and Lloyds Bank.

In addition to his training and business credentials, Andreas is an accomplished author. His book The Devil’s Deal was published by the Financial Times and featured in WHSmith’s Top 20 Business Books, with translations in nine languages. His second book, The Story is Everything, was released by Hachette in 2022. His upcoming title, Write Now! How to Influence and Connect With Your Business Writing, is set to be published next year.

VIEW MY CHANNEL

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 32: Tech to make you write better at work

Segment 33: Stand out with AI

Segment 34: Writing a proposal with AI

Segment 35: Write faster, write better

Segment 36: Hands-On-Learning: Using AI to Enhance Writing Quality

Segment 37: Reading - Confessions of a Viral AI Writer

Segment 38: Quiz - Integrate AI Tools To Enhance Productivity And Innovation In Your Business Writing

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 25: Finding your voice-

Segment 26: Concrete words create clarity

Segment 27: Writing with Charisma and Rapport

Segment 28: Powerful writing that connects

Segment 29: Hands-On-Learning: Writing with Charisma, Accuracy, Style, and Impact

Segment 30: Reading- Finding Your Funny With Us

Segment 31: Quiz - Spread Your Messages With Charisma, Accuracy, Style And Impact

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 39: Course Wrap Up Video

Segment 40: Project: TechLearn Lessons Journey to Global Impact and Sustainability