Business and Technical Writing Immersion
Business Writing Immersion covers a proven, systematic approach to the art of effective, persuasive business and financial writing. Using 12 steps and almost 60 practical techniques, the course works through from initial writing analysis.
Overview
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This course includes:
- 4+ hours of on-demand video
- 15 modules
- Core level
- Direct access/chat with the instructor
- 100% self-paced online
- Many downloadable resources
- Shareable certificate of completion
To write emails, business documents, reports, and other professional communications effectively, it is essential to implement a simple yet proven and systematic approach. This “writing system” was created by Dan Graham years ago and has stood the test of time. The system is the subject of various books, hundreds of company, and business lectures, and now the practice of many 100s of 1000s of professionals worldwide.
The writing system uses 12 steps and almost 60 practical techniques to walk you through from initial writing analysis to final copy, producing documents that succeed every time. For each writing technique, the course provides tutorials with exercises and thoughtful answers. Special instructions help professionals for whom English is a second language. Advanced techniques help teams write long documents such as proposals. This course includes a separate section about writing professional emails, covering tenses, verbiage, and tone.
The program is built from videos and supplemental pdf documents where you follow along with Dan, including through e-book extracts that align to and support each of the videos. The program includes 38 video modules, as well as supplemental materials, averaging approximately 7-10 minutes each.
The modules are structured, as follows:
- Introduction & Overview
- Step 1 – Analyze Purpose
- Step 2 – Analyze Audience
- Step 3 – Writing the Purpose Statement
- Step 4 – Gathering information
- Step 5 – Writing the sentence outline
- Step 6 – Writing the draft
- Step 7 – Revising content and organization
- Step 8 – Editing for coherence
- Step 9 – Editing for clarity
- Step 10 – Editing for economy
- Step 11 – Editing for readability
- Step 12 – Conclusion and final thoughts
- Appendix B – Tips for writing emails
- Appendix C – ESL Articles, Attitude and Approach, and Tenses
Skills You Will Gain
Problem Analysis
Technical Writing
Communications
Learning Outcomes (At The End Of This Program, You Will Be Able To...)
- To understand and define your audience and intended outcome before starting to write.
- To apply a systematic writing process that works each and every time, and will stick with you for years.
- To organize your ideas and thoughts in a better way to ensure your audience “gets it,” and you land your points effectively.
- To compose clear, concise communications which impress your audience, get the job done and improve your career trajectory.
- To draft documents are well-planned, and thoughtful and ensure ease of readability for your audience.
- To get your email points heard immediately, at the top of the communications, helping you to get what you want.
- To increase the speed and productivity of your digital, written, and oral communication.
Prerequisites
- Knowledge of the English language.
Who Should Attend
- This course is intended for any level of participant, from recent college graduate, to the experienced executive, and everyone in between. It can be used as an immersion training, or as a brush-up of skills.
- Anyone who needs to communicate clearly and effectively, whether by email, proposal, technical document, etc.
