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  1. Courses
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  3. Data Storytelling for Investors and Financial Advisors

Data Storytelling for Investors and Financial Advisors

In this course, you’ll learn how to turn complex financial data into clear, compelling stories that elevate your advisory services and inspire client action.

Mark Peco
Mark Peco
Finance | intermediate | 7 hours |   Published: Jul 2025

    Discussions

Overview

1kSTUDENTS*
95.3%RECOMMEND*

This course includes:

  • On-demand videos
  • Practice assessments
  • Multiple hands-on learning activities
  • Exposure to a real-world project
  • 100% self-paced learning opportunities
  • Certification of completion

In today’s data-rich world, successful financial advisors and investors do more than analyse numbers.They source, analyze, and visualize data to extract and communicate insights to their clients in ways that motivate, inspire and advise them to make decisions that help them grow their wealth. This introductory course will provide you the skills needed to transform the results of your financial analysis into clear, actionable, and memorable stories that will enhance your advisory services, client engagement, and investment decision-making. Stories and storytelling enable us to effectively communicate key insights to our clients and colleagues with clarity and resonance. Sometimes, a story emerges from existing insights that need to be communicated to inspire action. Other times, data must be gathered, analysed and then presented to support a desired narrative. Complement your financial analysis with effective storytelling to inspire your clients to grow richer and be more successful.

Skills You Will Gain

Financial AI
Data visualization with Python
Sankey diagrams in finance
Investment storytelling
Data analysis with Python

Learning Outcomes (At The End Of This Program, You Will Be Able To...)

Define the scope and requirements of the advisory message based on its purposes and targeted client impact.

Transform financial data using Python to design, visualize, and interpret flow dynamics through Sankey diagrams for storytelling purposes.

Develop financial data stories by combining analysis, visualization, and structured narrative techniques.

Present financial insights using clear and engaging storytelling techniques.

Prerequisites

To get the most out of this course, learners should have a basic understanding of financial and investment principles along with familiarity in data analysis and visualization techniques. Some experience with Python programming for summarizing and visualizing data is expected, as well as a general awareness of generative AI tools used to support content creation and code generation. These foundational skills will help learners focus more on the storytelling aspects without getting bogged down in technical learning.

Who Should Attend

This course is designed for personal financial advisors, investment mentors, and individual investors who aim to elevate their communication by transforming complex financial insights into engaging, actionable stories. It is also ideal for quantitative analysts, operations research professionals, and any working professionals who want to improve how they convey data-driven recommendations. Whether you're advising clients or presenting investment insights to stakeholders, this course equips you to inspire action and build deeper engagement through storytelling.

Curriculum

Instructors

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Chapter 1: Introduction
2Chapter 2: Financial Data Storytelling Concepts
3Chapter 3: Visualization Techniques for Financial Data
4Chapter 4: Storytelling Design Techniques
5Chapter 5: Using Python to Create Data Visualizations
6Chapter 6: Delivering Financial Advice with Engaging Data Stories
7Chapter 7: Conclusion

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 04: The Need for Communications in Financial Advisory

Segment 05: Challenges in Communicating Financial Insights & Advice

Segment 06: The Rise of Data Storytelling

Segment 07: Financial Data Storytelling Frameworks

Segment 08: Reading - Data Storytelling for Financial Planning and Analysis

Segment 09: Hands-On-Learning: Understanding the Purpose and Power of Financial Storytelling

Segment 10: Quiz - Financial Data Storytelling Concepts

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 11: Patterns and Relationships in Financial Data

Segment 12: Comparing and Selecting Charting Styles

Segment 13: Sankey Diagrams

Segment 14: Organizing Data for Sankey Diagrams

Segment 15: Reading - Financial Storytelling: The Art of Being a Financial Advisor

Segment 16: Hands-On-Learning: Visualizing Financial Patterns with the Right Chart Type

Segment 17: Quiz - Visualization Techniques for Financial Data

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 00: Reading - Welcome to the Course: Course Overview

Segment 01: Welcome and Course Goals

Segment 02: Tips for Successful Completion

Segment 03: Meet Your Instructor

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 25 : Overview of Visualization Techniques Suitable to Storytelling

Segment 26 : Applications of Bar Charts and Line Charts for Charts for Data Storytelling

Segment 27: Review of Sankey Diagrams for Data Storytelling

Segment 28: Evaluating and Selecting a Charting Technique

Segment 29: Hands-On-Learning: Using Google Colab with Python and Gemini AI to Create a Bar Chart for Financial Fund Flows

Segment 30: Reading - How to Create a Sankey Diagram with Python in 30 Seconds

Segment 31: Quiz - Using Python to Create Data Visualizations

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 32: Financial Advisory Case Study: Case Study Introduction

Segment 33: Financial Advisory Case Study: Creating Insights From the Raw Data

Segment 34: Financial Advisory Case Study: Crafting a Data Story to Deliver the Insights

Segment 35: Financial Advisory Case Study: Delivering the Story to Engage with the Audience

Segment 36: Quiz - Delivering Financial Advice with Engaging Data Stories

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 18: Defining Story Purpose and Audience Needs

Segment 19: Designing the Financial Story Arc

Segment 20: Selecting and Developing Characters

Segment 21: Story Design Tools and Techniques

Segment 22: Hands-On-Learning: Designing a Before-and-After Financial Story Using Story Design Tools

Segment 23: Reading - Write and Design Your Data Story: Step-By-Step Guide

Segment 24: Quiz - Storytelling Design Techniques

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 37: Course Wrap Up

Segment 38: Project: Data Storytelling for Retirement Income Planning

Mark Peco

Mark Peco

As a seasoned educator and consultant in the field of Data Analytics, Mark Peco brings over four decades of expertise to guiding organizations toward transformative insights and operational excellence. His extensive experience encompasses Business Intelligence, Analytics, and Data Science, positioning him as a trusted advisor across academic, corporate, and global consulting domains.

A passionate advocate for continuous learning and innovation, Mark Peco serves as an instructor at leading institutions such as York University and McMaster University. In addition to teaching, he designs and develops cutting-edge courses in Big Data Analytics and Statistics for Data Science, ensuring that each curriculum reflects the latest industry trends and methodologies.

His contributions extend well beyond the classroom. As the author of comprehensive e-learning courses on Analytics, Simulation, and Quality Management, Mark has played a pivotal role in shaping the next generation of data-driven professionals.

Through his consultancy, Camar Solutions Inc., he leads global initiatives that empower clients to harness data for strategic decision-making and business optimization. His work includes capability modeling workshops, strategic planning, and program management—each engagement marked by a blend of technical expertise and a nuanced understanding of organizational dynamics.

Whether in an academic setting or a boardroom, Mark Peco is dedicated to delivering actionable insights and sustainable solutions in today’s increasingly data-driven world.

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